Dedicated to cruelty free beauty.
BORN THIS WAY
An entire cruelty-free & vegan complexion collection infused with skin-loving ingredients and inspired by the true beauty of skin tones.
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BORN THIS WAY COLLECTION
Ethereal Light Concealer
24-Hour Wear, Waterproof, Sweat & Humidity-Resistant, Non-Creasing, Delivers Immediate & All-Day Moisture!
Born This Way Ethereal Light Concealer
This buttery, serum-light concealer effortlessly glides on skin to camouflage and cover imperfections for 24 hours
Introducing Born This Way Matte
Feel confident in a longwearing, life-proof matte so undetectable, they’ll think you were Born This Way
Conceal, Contour, Highlight, and Retouch
With Global Beauty Director Elyse!
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Born This Way Matte Foundation
Discover the 24-hour flawless, shine-free finish of your dreams
STEP 1: Apply your shade of Born This Way Matte Foundation using fingers, brush or a sponge/blender. Use more or less based on desired coverage.
STEP 2: Highlight & brighten with Born This Way Super Coverage Concealer 1 or 2 shades lighter than your natural skin tone.
STEP 3: Apply sparingly under eyes, on forehead, nose, chin & jawline, then blend out with a brush, or use your fingers to gently blend under eyes.
STEP 4: If you choose, contour with Born This Way Super Coverage Concealer 3 shades deeper than your natural skin tone. Apply under cheekbones, under jawline, on chin, nose & forehead.
STEP 5: Set makeup by pressing Born This Way Ethereal Setting Powder evenly on skin with a powder brush or puff.
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Born This Way Sunset Stripped
Warm up with a palette full of sun-soaked, effortlessly glam shades
STEP 1: Using the Born This Way Sunset Stripped Eye Shadow Palette, apply Golden Hour in the crease & blend upward with a blender brush to create a warm base.
STEP 2: Apply shimmering Hey, Honey on eyelid with a small eye shadow brush.
STEP 3: Press Chai Times in the outside corner of eye, blending softly upward & outward to diffuse the edges. If you choose, use Cocoa Glow to deepen the crease.
STEP 4: Use Better Than Sex Liquid Eyeliner to create a winged liner.
STEP 5: Use Killer Liner in Espresso on the waterline & lower lash line, then smoke it out with Chai Times by smudging into the lower lash line.