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BESTSELLERS
Better Than Sex Mascara
Born This Way Foundation
Lip Injection Plumper Gloss
Shop All Best Sellers
shop all BESTSELLERS
NEW
DISCO CRUSH EYESHADOW
SOFT MATTE FOUNDATION
New Products
shop All NEW
FACE
BORN THIS WAY SOFT MATTE
Makeup
Foundation
Concealer
Blush
Bronzer
Highlighters
Setting Spray & Powder
Shop All Makeup
Skincare
Primers
Cleanser & Treatments
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By Collection
Born This Way
Hangover Skincare
Better Than Chocolate
Insurance Collection
Vegan-Friendly
Travel Minis
Sets
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Disco Crush Eyeshadow
By Category
Eye Shadow
Mascara
Mini Eye Shadow Palettes
Eyeliner
Brows
Shop All Eyes
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Better Than Sex
Better Than Chocolate
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FOUNDATION

We've got you covered with vegan & cruelty-free foundations in skin-loving formulas that masterfully diffuse the line between makeup & skin
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NEW
Born This Way Soft Matte Foundation Born This Way Soft Matte Foundation
Almond
All
Fair
Light
Medium
Tan
Deep
+ -
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Born This Way Soft Matte Foundation
Oil Controlling Formula + 24-Hour Wear
€47.00
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Born This Way Natural Finish Foundation Born This Way Natural Finish Foundation
Natural Beige
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Fair
Light
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Born This Way Natural Finish Foundation
€45.00
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Born This Way Ethereal Light Illuminating Smoothing Concealer Born This Way Ethereal Light Illuminating Smoothing Concealer
Graham Cracker
ALL
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Born This Way Ethereal Light Illuminating Smoothing Concealer
€32.00
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Born This Way Super Coverage Concealer
Light Beige
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Born This Way Super Coverage Concealer
€37.00
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FRESH & GLOWY

Glossy, glowy skin begins with hydrating formulas & a second-skin finish

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FOUNDATION GUIDE

Born This Way Matte Finish Foundation

NEW! BORN THIS WAY
Soft Matte Foundation

FINISH:

Soft Matte

COVERAGE:

Medium - Full

BENEFITS:

24-Hour Longwear, Oil-Controlling, Waterproof

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Undetectable Medium-to-Full Coverage Foundation

COVERAGE

Natural, Medium - Full

KEY BENEFITS

12 Hour Longwear

Hydrating

Oil-free

Photo-friendly

Non-comedogenic

INFUSED WITH

Coconut Water

Hyaluronic Acid

Alpine Rose

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GET THE LOOK

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Conceal, Contour, Highlight, and Retouch