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Sign up for 20% off & discover the world of Too Faced
Cruelty Free
Dedicated to cruelty free beauty.
Sign up for 20% off & discover the world of Too Faced
TODAY ONLY 35% OFF INCLUDING HOLIDAY know more
BORN THIS WAY
An entire cruelty-free collection infused with skin-loving ingredients. Perfect your complexion with flawless undetectable coverage.
WATCH NOW
NEW! Born This Way Soft Matte Foundation
Oil Controlling Formula + 24-Hour Wear
SHOP NOWNEW! Born This Way Soft Blur Setting Powder
Oil Controlling Powder Compact
SHOP NOWMini Eye Shadow Palettes
Inspired by the iconic original Born this Way Natural Nudes Eye Shadow Palette!
SHOP NOWEthereal Light Concealer
This buttery, serum-light concealer effortlessly covers imperfections for 24 hours
SHOP NOWConceal, Contour & Highlight
With Global Beauty Director Elyse!
SHOP NOWUndetectable Medium-to-Full Coverage Foundation
COVERAGE
Natural, Medium - Full
KEY BENEFITS
12 Hour Longwear
Hydrating
Oil-free
Photo-friendly
Non-comedogenic
INFUSED WITH
Coconut Water
Hyaluronic Acid
Alpine Rose
Show off your natural beauty with the Born This Way Collection from Too Faced. Featuring a wide range of shades inspired by the beauty of real skin tones, our Born This Way makeup brings out the best of your features. You donāt have to hide behind heavy coverage or deal with makeup that doesnāt complement your skin when you use Born This Way. The collection allows your true beauty to shine through.
Fit for Your Skin
The natural beauty look is totally on trend, which is why thereās never been a better time to try Born This Way cosmetics from Too Faced. Our full coverage matte foundation makeup gives you flawless skin with coverage thatās lightweight and undetectable. With the Born This Way concealers, you can perfect your complexion with a natural finish or a luminous finish. Try our nude eye shadow palettes with matte and shimmery shades for a subtle pop of color. Just a few simple products can make you fall in love with your natural look.
The Born This Way Collection including the foundations are cruelty-free.
The Born This Way Collection makeup and beauty products is owned by Too Faced.