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Cruelty Free

Dedicated to cruelty free beauty.
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This product is Vegan & always Cruelty-Free!
Our Original DEEP BLACK shade is the #1 Mascara in America!*
This award-winning, deep black formula creates lashes that are full, defined, and stretched to unbelievable lengths for intense, oversized, multidimensional lashes. The hourglass-shaped brush separates and coats each lash to voluptuous perfection.
97% said this mascara creates a false lash effect**
100% saw dramatic volume**
100% saw longer lashes**
93% saw base-to-tip curl**
*Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Makeup Product Sales, 12 months ending November 2022. Refers to DEEP BLACK shade only.
**30 women consumer study after 3 coats
The iconic formula you love in a rich, decadent chocolate shade!
Create lashes that are full, defined, and stretched to unbelievable lengths for intense, oversized, multidimensional lashes. The hourglass-shaped brush separates and coats each lash to voluptuous perfection.
Hold wand horizontally and sweep upward from base to tip for voluptuous volume and maximum drama.
One coat provides all the length and volume you need, but the formula can be layered for added intensity.
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MIND-BLOWING
LASHES, EVERY TIME