FOUNDATION

We've got you covered with vegan & cruelty-free foundations in skin-loving formulas that masterfully diffuse the line between makeup & skin
FIND YOURS

5 Items Total

Featured
Bestsellers
Highest Rated
Newest
Price (Low to High)
Price (High to Low)

Skin Type

Skin Concern

Finish

Travel

Price

Born This Way Soft Matte Foundation

Born This Way Soft Matte Foundation

Swan

All

Fair

Light

Medium

Tan

Deep

+ -

+ more

Born This Way Soft Matte Foundation

Oil Controlling Formula + 24-Hour Wear

202.57 zł

Shop Now

Born This Way Natural Finish Foundation

Born This Way Natural Finish Foundation

Warm Beige

All

Deep

Fair

Light

Medium

Tan

+ -

+ more

Born This Way Natural Finish Foundation

210.06 zł

Shop Now

Born This Way Ethereal Light Illuminating Smoothing Concealer

Born This Way Ethereal Light Illuminating Smoothing Concealer

Graham Cracker

ALL

FAIR

LIGHT

MEDIUM

TAN

DEEP

+ -

+ more

Born This Way Ethereal Light Illuminating Smoothing Concealer

149.38 zł

Shop Now

Born This Way Super Coverage Concealer

Light Beige

All

Fair

Light

Medium

Tan

Deep

+ -

+ more

Born This Way Super Coverage Concealer

172.71 zł

Shop Now

FRESH & GLOWY

Glossy, glowy skin begins with hydrating formulas & a second-skin finish

Travel Size Born This Way Super Coverage Concealer

Butterscotch

+ -

+ more

Travel Size Born This Way Super Coverage Concealer

77.02 zł

Shop Now

COMPARE PRODUCTS

FOUNDATION GUIDE

Born This Way Matte Finish Foundation

NEW! BORN THIS WAY
Soft Matte Foundation

FINISH:

Soft Matte

COVERAGE:

Medium - Full

BENEFITS:

24-Hour Longwear, Oil-Controlling, Waterproof

Undetectable Medium-to-Full Coverage Foundation

COVERAGE

Natural, Medium - Full

KEY BENEFITS

12 Hour Longwear

Hydrating

Oil-free

Photo-friendly

Non-comedogenic

INFUSED WITH

Coconut Water

Hyaluronic Acid

Alpine Rose

GET THE LOOK

WATCH NOW

Conceal, Contour, Highlight, and Retouch