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Germany

FOUNDATION

We've got you covered with vegan & cruelty-free foundations in skin-loving formulas that masterfully diffuse the line between makeup & skin
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Price
Holiday 2025 Gift Guide

Ready for Easter Break?

Get a Free Travel Size Hangover 3-in-1 Primer & Setting Spray 30ml (Value 21€) with purchases +59€1

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NEW
Born This Way Super Glow Born This Way Super Glow
Honey Glow
+ -
+ more
Born This Way Super Glow
Multi-Use Highlighting Skin Enhancer
€39.00
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BESTSELLER
Born This Way Undetectable Medium-To-Full Coverage Foundation
Ivory
All
Deep
Fair
Light
Medium
Tan
+ -
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Born This Way Undetectable Medium-To-Full Coverage Foundation
€47.00
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BESTSELLER
Born This Way Soft Matte Foundation Born This Way Soft Matte Foundation
Vanilla
All
Fair
Light
Medium
Tan
Deep
+ -
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Born This Way Soft Matte Foundation
Oil Controlling Formula + 24-Hour Wear
€47.00
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BESTSELLER
Born This Way Super Coverage Concealer
Vanilla
All
Fair
Light
Medium
Tan
Deep
+ -
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Born This Way Super Coverage Concealer
€37.00
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Born This Way Ethereal Light Illuminating Smoothing Concealer Born This Way Ethereal Light Illuminating Smoothing Concealer
Pecan
ALL
FAIR
LIGHT
MEDIUM
TAN
DEEP
+ -
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Born This Way Ethereal Light Illuminating Smoothing Concealer
€33.00
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COMPARE FOUNDATIONS

Born This Way Natural Finish Foundation

BORN THIS WAY
Natural Finish

PRICE:

47€

FINISH & COVERAGE:

Natural, Medium-To-Full

BENEFITS:

24-Hour Wear
Hydrating & Waterproof

CRUELTY FREE:

✔

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Born This Way Matte Finish Foundation

BORN THIS WAY
Soft Matte

PRICE:

47€

FINISH & COVERAGE:

Soft Matte, Medium-To-Full

BENEFITS:

24-Hour Wear
Oil-Controlling & Waterproof

CRUELTY FREE:

✔

SHOP NOW