FOUNDATION

We've got you covered with vegan & cruelty-free foundations in skin-loving formulas that masterfully diffuse the line between makeup & skin
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5 Items Total

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Skin Type

Skin Concern

Finish

Travel

Price

Born This Way Soft Matte Foundation

Born This Way Soft Matte Foundation

Almond

All

Fair

Light

Medium

Tan

Deep

+ -

+ more

Born This Way Soft Matte Foundation

Oil Controlling Formula + 24-Hour Wear

€46.00

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Born This Way Natural Finish Foundation

Born This Way Natural Finish Foundation

Sand

All

Deep

Fair

Light

Medium

Tan

+ -

+ more

Born This Way Natural Finish Foundation

€3.00

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Born This Way Ethereal Light Illuminating Smoothing Concealer

Born This Way Ethereal Light Illuminating Smoothing Concealer

Graham Cracker

ALL

FAIR

LIGHT

MEDIUM

TAN

DEEP

+ -

+ more

Born This Way Ethereal Light Illuminating Smoothing Concealer

€29.00

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Born This Way Super Coverage Concealer

Light Beige

All

Fair

Light

Medium

Tan

Deep

+ -

+ more

Born This Way Super Coverage Concealer

€30.00

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FRESH & GLOWY

Glossy, glowy skin begins with hydrating formulas & a second-skin finish

Travel Size Born This Way Super Coverage Concealer

Butterscotch

+ -

+ more

Travel Size Born This Way Super Coverage Concealer

€16.00

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FOUNDATION GUIDE

Born This Way Matte Finish Foundation

NEW! BORN THIS WAY
Soft Matte Foundation

FINISH:

Soft Matte

COVERAGE:

Medium - Full

BENEFITS:

24-Hour Longwear, Oil-Controlling, Waterproof

Undetectable Medium-to-Full Coverage Foundation

COVERAGE

Natural, Medium - Full

KEY BENEFITS

12 Hour Longwear

Hydrating

Oil-free

Photo-friendly

Non-comedogenic

INFUSED WITH

Coconut Water

Hyaluronic Acid

Alpine Rose

GET THE LOOK

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Conceal, Contour, Highlight, and Retouch